I'm Joanna, The Winchester Copywriter.

I’ve spent the last 14 years creating and commissioning content for brands in the lifestyle, fashion, interiors, wellness, hospitality and education categories.

I’ve crafted copy for household names steeped in heritage (Fred Perry), world-leading institutions (University of Southampton), and disruptor brands making a splash on the speciality coffee scene (Roasting Party). I’ve also just wrapped on a non-fiction ghost-writing project for an established two-times Sunday Times bestselling author.

If you’re feeling nosey (aren’t we all?), have a look at some of my work.

Let's talk

“I’ve used Joanna many times to support me on projects of all sizes. Her creative, professional approach – combined with exceptional attention to detail – makes her a real asset to any business or organisation.”

Jordan Wylie MBE, Award Winning Adventurer & Sunday Times Bestselling Author

Services

Together we’ll work out what to say, and how to say it, in a way that feels like you.
SEO optimised content that resonates with both your audience and those crafty Google crawlers.
Wondering what you’re going to say to your hard-won email subscribers? Whether it’s newsletters, transactional communications or automated flows, I’ve got your back.
Educational (and SEO friendly) longform content weekly, monthly, quarterly or whenever you need.
Big and bold or micro-copy reveals, this is make or break stuff.
Delivering total clarity when every word counts (and costs).
Placing compelling copy in the hands of your audience. IRL isn’t DOA just yet.
I’m available for a limited number of non-fiction commissions per year.